So you are planning to put up your own SEO company? Search engine optimization is an important step in boosting rankings in search engines, such as Google or Yahoo. However, starting one is no joke. It entails a lot of hard work on your part. Aside from that, you need to learn a lot of things such as optimization techniques, finding potential customers, and of course, building a reputation. But if you are really keen on succeeding as an SEO provider, here are the steps on setting up your own business:
Planning and Preparation
Before everything else, you first need to determine the kind of SEO services you are going to provide customers, as well as the goals you want to achieve. You need to have a business plan that should identify important items such as financing methods, long and short term goals, marketing strategy, target customers, competitors, and business name.
Starting Your Business
The next step in putting up an SEO agency is to put your business structure in place. Will you be a sole proprietor, partnership, or corporation? Are you going to hire people? These are important considerations when starting your business.
Another factor to consider is the workplace. Are you renting a commercial space or will you work at home? You should also think about the accessibility of the location to your potential customers.
Tools and Equipment
When setting up your own SEO business, you also need to invest in some indispensable tools and materials:
For your business, you will need at least one desktop computer with huge memory and hard drive capacity. You will also need a router or modem for your internet connection. In addition, you may need to set up telephones or fax machines. Aside from that, you will also need printers, scanners, or copiers (you can buy one that has all three features).
SEO firms use a wide range of software related to such types of businesses. This may include Freshbooks Invoicing and Timesheets, Keyword Discovery, and others. You may also need to subscribe to SEO journals and publications, such as Search Engine Watch or Search Light.
If you are new to this business, finding potential customers can be difficult at first. You are still building your reputation and no clients recommend your quality of service. Here are some recommendations for getting new customers:
- Ask friends and families if they know someone who require SEO services
- Take part in your favorite charities and offer some pro-bono work in exchange for publicity
- Join SEO forums and chat rooms and offer free advice
- Optimize your website to make it rank high for SEO-related searches
Another challenge that you may encounter when starting an SEO company is keeping your clients. So, you must ensure that your clients will remain happy. Here are some ways you can guarantee customer satisfaction:
- Give them excellent customer service
- Get customer feedback on your services
- Offer satisfaction guarantee
- Provide rewards to your most loyal clients
Setting up an SEO agency can be a huge challenge. Once it is in place, keeping it operational is another challenge. If you are just a startup business, customers might be too skeptical and doubtful to get your service. Remember there are some clients who have had bad experiences with some service providers so you need to do some work in allaying their fears.
The good news is that many SEO firms have taken the path that you will take. Before they reached the success that they are having right now, they have experienced the same challenges and obstacles that you are about to face. But you need to be patient and committed because in the end, you can achieve the return of investment and success that you desire for your business. Don’t lose hope in the beginning because your efforts will eventually bear fruit. Remember, business is mainly about perseverance.
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