There are a lot of different little things that you can do to your website before you call on SEO services for additional support. Finding a balance between what they can do, and what you can do is an important aspect of the bigger picture. Internet marketing is not an isolated set of rules, you need to do more than just highlight one or two things to ensure that you’re compliant with the current infrastructure of search engines. Some people end up missing out on the greater good that comes from setting up their pages correctly, because they are told that optimization doesn’t have the same effect that paid advertisements do. There’s a certain balancing act that is required for optimal reach, and it starts with applying simple things to your site first.
Set Up A Blog
The first thing that all website owners should do is set up a blog. This may sound like a complicated task, but it’s not that hard. In fact, there are a lot of proprietary software options that you can find online. With just one download and upload to your server, you could have a fully working, functional blog that shares the theme of your main domain name. You could even host your entire blog and site on the same domain and host. This doesn’t require a lot of heavy coding or anything like that. Once in place, your optimization and internet marketing will be a lot easier to produce traffic with.
Change The Title Tag Out On All Pages
The biggest complain that people have about their websites is that they aren’t indexed in any search engine. Unfortunately, this happens a lot and people don’t realize that the one thing that’s causing trouble is the title tag. When you are setting up a new website, especially if you’re going to be using a WYSIWG editor, your pages header will have a title tag that is generalized. The more pages you make with the initial template, the more the title tag will be the same. You need to change it out on every page that you have, and ensure that it’s branded and coded correctly. Don’t worry, this is not complicated, it’s just a matter of deleting between the tags and replacing it with relevant information. Most of the time you will have a title that says “UNTITLED DOCUMENT”, which requires editing. Change it, and you’ll get indexed faster.
Post Your Website URL on Social Media
When you’re launching a website, or blog, you will want to make sure that you link your full URL to social networks. Social media is updated so often on a daily basis that it will become imperative for you link to your page’s full domain name. If you do this, you’ll find that your index will go up faster than usual. The reason why this helps with the larger picture of search engine optimization is simple, search engines love social media. They index their pages faster than any other sites on the internet, which means that your little effort could help you in the long term. Just don’t spam the link on these pages and you’ll be fine.
After doing the aforementioned, you’re ready to find SEO services that will help you tackle the larger picture of internet marketing. It should be noted that the above are just a few things that you should do without the help of a webmaster, so that you’re familiar with the backend of your site. It may seem foreign to you at first, but the more you know about the code and structure of your page, the more you will understand when you sit down with whomever is doing the internet marketing of your site.